Hello Flora is an interior design studio creating warm, considered spaces for homes across London and beyond. We believe great design should be functional, layered with character, and above all feel like you.
Our signature is bold, considered colour paired with rich textures. We use design classics that anchor a room, softened by vintage one-off pieces that give it soul. We're drawn to the eclectic, spaces that have clearly been gathered over time and tell a story.
Hello Flora was founded by Tracy Cole, driven by a lifelong obsession with interiors and the belief that a beautifully designed space should be within reach for everyone. Before Hello Flora, Tracy spent years producing for corporate television. A world that demands creativity under pressure, meticulous organisation, and the ability to bring a vision to life on time and on budget.
Today, Hello Flora works with a trusted network of specialist collaborators; from craftspeople and contractors to vintage dealers and bespoke makers all carefully selected for each project. It means clients get the attention of a dedicated studio alongside the expertise of specialists who are genuinely the best at what they do.